3 Communications Tactics to build customer loyalty during the pandemic.

COVID-19 is changing the way we do business, from shifting overall buying behaviors, to transforming our living rooms into our in-home offices. This abrupt change can be isolating for employees and channel partners who are Faccustomed to interacting with their teams and customers every day.

Keeping your sales teams, employees, and customers engaged and focused during these uncertain times is essential to furthering your business and driving results, even when companies are struggling. And communicating with your audiences is now more important than ever. But not to worry — there are a variety of ways you can utilize your rewards program to generate excitement and engage these newly-virtual teams, all while keeping your business top-of-mind.

Here are 3 communication tactics to get you started:

1. Use online training, quizzes, and daily trivia to boost engagement.

Sharpening up your team’s skills and knowledge about your business or products is a great way to utilize their downtime.

  • Educate sales reps and channel partners about new products. Teach them how to sell your product, or why they should buy it.

Learning and earning opportunities will help continue to make your program thrive by driving your audience back to the website and giving them more opportunities to earn. You already have the all tools you need, right at your fingertips. If you don’t, ask your dedicated account manager about our Learn & Earn module offerings!

2. Take time to survey your audiences and find out what they need to be successful.

Take this time to get to know your audiences and understand the struggles they may be facing, how they may be feeling.

  • Gather feedback about what they like and don’t like about the program. (Do they need more training? Are they motivated by the current promotions?)

Don’t be afraid to ask them what you want to know. Showing your audience that you’re willing to listen to what they have to say not only improves employee engagement and work-relationships but strengthens the understanding of an organization’s core values.

3. Recognize sales teams, employees, and customers for their loyalty or hard work, even when they aren’t in the office.

  • Send top customers and high-performers an email to let them know they’re appreciated!

Recognition goes beyond rewards. Showing your people that you care about their work and wellbeing goes a long way during times of uncertainty. This short-term gesture could turn into long-term loyalty.

Keep the communication going with an effective loyalty program.

About Stevie Petri

Originally published at https://www.incentivesolutions.com on May 1, 2020.

Incentive Solutions is a full-service provider of business incentive products including online reward programs, incentive travel programs, & debit card rewards.